Woman of Words Blog
Marketing and communication thoughts.
Marketing strategy training for charity leaders with SCVS
Marketing strategy training for charity leaders, coming to Swansea this autumn, in partnership with Swansea Council for Voluntary Service (SCVS)
Marketing magic - the value of an expert freelancer
An experienced person that arrives, wins everyone over, gets great results and doesn’t bust your budget … sounds practically perfect in every way doesn't it?
Better marketing content - five strategic rules
Here are five rules to help you if you’re about to embark on a creative marketing project without a strategy in place to guide you.
The difference between marketing and communications.
Communications focuses on managing reputation and ensuring consistent messaging to key audiences across all platforms. Marketing activities are designed to stimulate demand for what you offer. Here are a few pointers on the different aspects of both.
Make time for a marketing strategy
Without a strategic rule book in place it’s easy to create content without understanding who it’s for, which results in materials taking ages to prepare and consistently being re-written.